The Master Plan Is LIVE

Today is the day everything changes.
Until now, it has been implied to us as guys that we needed to “soften our demeanor”, “be nice” and otherwise fall in line with modern “feminized” culture.
The problem? Although we’ve been encouraged to think masculinity is somehow a bad thing, nobody ever gave us a roadmap for what […]

The Master Plan — You Already Are A “Natural”

Lately there’s been lots of talk about “natural game”…as if all we need to do is emulate a guy who we see as a “natural”, and we’ll somehow become more attractive to women.
Now sure, having some guys who are great with women show you the ropes isn’t such a bad idea. But do we […]

Make Your Authentic Voice Heard

As I was driving home a couple of days ago thinking about writing this post, I got a message from my friend that sounded a bit new-agey but perfectly summarised some of my ideas on how we can relate to women from the position of authenticity.
That message said: “In your most authentic self your […]

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