In the corporate world brand identity is very important as it makes a product more memorable. If we use Coca Cola as an example, they have a very recognisable brand.
They have their red swirly pattern all over everything.
All their bottles have it and all of their staff wear it (in some form or another). It’s on their business cards, letterhead and even in bright lights on their head office.
By having such a solid brand identity, you can easily recognise them as Coke.
Now how do we convert this idea of branding for companies and products to ourselves?
We need to think in terms of how we present ourselves–our lives and how we look-as our brand.
